About Us
Phyzoom (adjective) <fe-’zoo-m>: to strengthen the growth, success, and depth of relationships with patients & referring doctors for practice entities and the doctors within them. We create unique e-communication solutions and online marketing tools: total websites, online appointments, peer networking, referral analysis, social media platforms and strategic custom marketing.
Healthcare is Changing:
Not just by the recent reform discussions from the current administration, but through other drivers such as:
Physician to Physician referral relationships are more difficult to manage due to the pace of current healthcare environment.
Hospitals continue to add employed physicians as a long-term business procurement strategy leaving independent practices fighting for market share and referrals.
Large metro or national hospital chains are extending their reach into rural markets for tertiary referrals leaving community hospitals vulnerable.
Mini-clinics are providing primary care services in alternative settings like pharmacies and general stores are taking patients from the traditional family practices.
Physician owned surgery and diagnostic centers are competing against hospital based products and services.
Potential healthcare reform strategies could open a market of nearly 90 million currently uninsured US citizens.
This has left more physicians choosing to market services directly to consumers independent of hospital affiliation in order to grow their patient base and/or maintain brand awareness.
OnKua, developer of the Phyzoom® Physician Network portal, is an independently owned healthcare marketing and business development firm headquartered in Columbus, Ohio. Our passion is in promoting physicians, their practice and their specialty. We work hard to understand each customer’s goals and take pride in designing a strategic marketing plan to help grow their business and extend relationships with referral partners.
We create unique communication strategies to build physician-to-patient awareness through:
Web Strategies
Physician and Community Networking
Increased Market Exposure
Whether you are looking for a single service or a fully integrated strategy and ongoing program execution, Phyzoom has the ability to promote your brand and reach your target demographics.
Leadership
John Goff
OnKua President & Founder
John Goff serves as President and is the Founder of OnKua, LLC and Chief Executive Officer of SupportNet, Inc. a healthcare information technology (HIT) firm providing outsourced PC/Server Network solutions to physician practice groups. Prior to founding SupportNet John served as President of The James Group, Inc. an information technology (IT) consulting company specializing in network operations, application & web development and e-mail security services, which he co-founded in 1998. Under John’s leadership, The James Group deployed technology solutions for companies such as CVS/Pharmacy, The Limited, The U.S. Department of Defense, Ohio State Medical Center, Borden, Inc. amongst others.
In 2000, EasyLink Services Corporation (stock:EASY), a company that specializes in transaction delivery and management services sought to acquire The James Group, with the goal of leveraging the company’s internet-based e-mail and professional services offerings to enable the company to expand its portfolio of services to include corporate enterprise-wide e-mail solutions. He holds a bachelor’s degree in International Business from Ohio Wesleyan University in Delaware, Ohio and studied Japanese and Asian history at Tohoku Gakuin in Sendai, Japan. John is still active at OWU, providing career counseling to students and recent graduates, guest lecturing and is a member of The Woltemade Center Advisory Board. He and his wife, Jennifer, live in Upper Arlington, Ohio with their daughter, Stella (4), and son, Crosby (1).
