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Healthcare’s Version of ‘Speed-dating’

By Kyle Blankenship on March 8, 2010

Texas Health Harris Methodist Hospital, near Fort Worth, recently launched Doc Shop – a new program that allows prospective patients to causally meet numerous doctors from various specialties within a short amount of time.  The set-up is similar to speed-dating, and, through these quick ‘interviews,’ patients are able to determine which physician is the right fit for their personal health needs.   Four sessions have been held since last fall with OB-GYNs. Ten more are scheduled for 2010, expanding to include pediatricians on March 23.

Doc Shop appears to be one of a kind. The American Medical Association and the American Hospital Association don’t know of any similar programs across the country.

Phyzoom’s Take: Do physicians in other parts of the country see this as a positive or negative concept?  Would this be a good marketing tool for a physician/practice?  We would love to hear your thoughts.

Complete article from Ashley Fantz, CNN can be found here.
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Posted in Healthcare, Healthcare Marketing | Tagged American Medical Association, Ashley Fantz, CNN, Doc Shop, Healthcare Marketing, Pediatricians, Texas Health Harris Methodist Hospital | Leave a response

Healthcare News With A Marketing Twist – New Biodegradable Surgical Bone Screw Created by German Research Team

By Kyle Blankenship on March 4, 2010

Press Release from Fraunhofer:  Researchers at the Fraunhofer Institute for Manufacturing Engineering and Applied Materials Research (IFAM) in Bremen, Germany are unveiling a new type of surgical screw that not only biodegrades within two years, but actually encourages bone growth into the implant itself.  Current surgical screws made from titanium can often leave holes in the bone after surgery.   IFAM’s new screws, on the other hand, are made from a moldable composite of polylactic acid and hydroxylapatite, which is the main constituent of bone material, and promotes bone growth into the implant.

Healthcare Marketing Take-Away:  If you or your practice recently start to use these screws in surgeries, then this is a great opportunity to promote the new medical advancement to patients through blogs, social media, press releases, podcasts and more!  Patients would love to hear about the benefits of these new screws, especially if you are one of the early adapters of the technology in your area.  Patients won’t know about things unless you tell them, so don’t be afraid to get your content out there!

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Posted in Healthcare, Healthcare Marketing, Social Media | Tagged Blog, Healthcare Marketing Take-Away, Healthcare News, New Medical Advancement, Press Release | Leave a response

Study Says Doctors Are Working Fewer Hours

By Kyle Blankenship on March 3, 2010

Briefing from The New York Times: A recent study from the American Medical Association finds that doctors have reduced their work hours over the past decade.  Average hours dropped from 55 to 51 hours a week from 1996 to 2008.  It is important to note that work-hour limits for residents were introduced in 2003, but even after researchers removed residents from the analysis, the study still showed a 6% overall decline in total work hours.

Healthcare Marketing Take-Away: Many factors, including the recent growth of concierge practices, play a part in this statistic.  Concierge practices allow doctors to see a much lower patient load, at a higher price to patients,  in return for being readily available for their healthcare needs. You can find more information on concierge practices here.  Also, with upgrades in technology over the past decade, physicians are able to manage their time with patients more effectively, which could definitely translate into a few less hours of work time per week.  EMR technology, for example, saves doctors time that they normally had to spend locating and filling out paperwork in the past.  Overall, physicians should not see this study as an insult, but instead should look at it as the result of being much more efficient with the overall patient experience.

Physicians, what are your thoughts??

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Posted in Healthcare, Healthcare Marketing | Tagged American Medical Association, Concierge Service, Healthcare Marketing, New York Times | Leave a response

Phyzoom Healthcare Marketing Update: Google Adds Facebook Pages to Real-Time Search

By Kyle Blankenship on February 25, 2010

Article from Ben Parr (Mashable): Google recently announced that it has added Facebook Pages as a content source for its real-time search feature.  The company recently launched the real-time search in December, which included information from Yahoo Answers, Twitter, blogs and other updated sources.

Healthcare Marketing Take-Away: The addition of these real-time content sources into search results makes it that much easier for content to be found.  Now, not only are you updating your social media outlets, but you are also extending your reach through searches for particular keywords that you may be Tweeting or Facebooking about.  Therefore, the more that you Tweet about your specialty and practice, the better your chances are of being found on search engines like Google, Yahoo! and Bing.

Google is Adding Facebook Pages to its Real-Time Search Results.

Google is Adding Facebook Pages to its Real-Time Search Results.

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Posted in Healthcare Marketing, Social Media | Tagged Bing, Content, Google, Healthcare Marketing, Mashable, Phyzoom, Real-Time Content, Search Engines, Yahoo!

Practice Managers: Are You Overwhelmed with Marketing Requets and Opportunities? Phyzoom Can Help.

By JGoff on February 24, 2010

Phyzoom can help.

Phyzoom can help!

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Posted in Healthcare Marketing, Phyzoom Business | Tagged Healthcare Marketing, Practice Administrators | Leave a response

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