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January 2010

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Are Doctors Ready for Virtual Visits?

By JGoff on January 28, 2010

There seems to be mixed opinions on this one. A January 7 article from The New York Times discussed the concept of telemedicine, which has the potential to improve quality of care by allowing physicians in one, centralized “control center” to monitor and care for patients around the country.  A great example of the benefits [...]

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Apple’s iPad – Future of Healthcare Technology?

By JGoff on January 27, 2010

With Apple’s unveiling of its state-of-the-art tablet device, known as the iPad, many professionals wonder if this new tool will revolutionize healthcare as we know it.  With over 4,900 health and fitness applications currently available in the iTunes AppStore, a 9.7 inch screen and a $499 starting price, the iPad has a huge advantage over [...]

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Phyzoom Healthcare Marketing Tip: Three Steps to Social Media Success

By JGoff on January 26, 2010

Many clients of Phyzoom have expressed an interest in using social media as a marketing platform, but  aren’t sure how to effectively use it.  The Phyzoom Marketing Team has compiled a list of the top three things that healthcare professionals should keep in mind when building an effective social media campaign. 1.  Have a plan [...]

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Patients Paying for More Face Time with Doctors

By JGoff on January 22, 2010

Great article from The Washington Post about primary care physicians branching out to offer exclusivity to patients that are willing to pay for it.  Also known as concierge or retainer practices, doctors at these locations typically charge annual fees ranging from $1,500 to $10,000+ in return for extra attention and a lack of crowded waiting [...]

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What Kind of Content Should I Include in My Blog Posts?

By JGoff on January 12, 2010

As a physician or practice administrator, your blog should be a source of tips or information that can benefit current and potential patients.  You want to offer them content that is, not only interesting, but also speaks to their needs or experiences.  For example, if you are representing a dermatology practice, you may want to [...]

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