What Kind of Content Should I Include in My Blog Posts?

As a physician or practice administrator, your blog should be a source of tips or information that can benefit current and potential patients.  You want to offer them content that is, not only interesting, but also speaks to their needs or experiences.  For example, if you are representing a dermatology practice, you may want to gear your content towards dry skin solutions or remedies, considering that many patients may be experiencing those symptoms during the cold, winter months of January and February.  You could also use the blog to post answers to common questions that you get from patients on a daily basis.

Healthcare Observance Months can be a great topic for content, too.  February, as an example, is a chance to gear your tips and information around causes such as American Heart Month, World Salt Awareness Week (Feb 1-7) and National Donor Day (Feb 14) just to name a few.  You can find a complete list of Healthcare Observance Months for 2010 here.

Also, be sure to tie your blog feed to your Twitter, Facebook, LinkedIn and other social media outlets!  By using services like TwitterFeed, you can increase the reach of your message automatically!