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Study: Doctors More Likely To Drop Private Insurance Than Medicare

By admin on June 29, 2011

There’s a lot of chatter about how public policy can influence doctors’ decisions about which new patients to see and which to turn away. One big question: Does the squeeze on Medicare that has limited the program’s pay increases to doctors lead them to see fewer of those patients? Some researchers decided to look at [...]

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Are some doctors just meant to be independent?

By JGoff on March 10, 2011

As the saying goes, the grass isn’t always greener when you have someone else worrying about how to run your practice. While it’s often said that giving up business control and autonomy can be challenging for physicians, a recent piece in Medscape Today confirms that it’s one of the top gripes among physicians who’ve experienced [...]

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Phyzoom’s Healthcare Marketing Tip of the Week – Using Advanced Searches on Twitter

By JGoff on February 18, 2010

Looking for a way to target individuals talking about topics that directly apply to your practice or organization? Take advantage of the Advanced Search form in Twitter! Hosted on Twitter’s servers, the Advanced Search form allows you to search for everything being tweeted about from location and mood to specific words or phrases.  Searching for [...]

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Phyzoom Healthcare Marketing Tip: Three Steps to Social Media Success

By JGoff on January 26, 2010

Many clients of Phyzoom have expressed an interest in using social media as a marketing platform, but  aren’t sure how to effectively use it.  The Phyzoom Marketing Team has compiled a list of the top three things that healthcare professionals should keep in mind when building an effective social media campaign. 1.  Have a plan [...]

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What Kind of Content Should I Include in My Blog Posts?

By JGoff on January 12, 2010

As a physician or practice administrator, your blog should be a source of tips or information that can benefit current and potential patients.  You want to offer them content that is, not only interesting, but also speaks to their needs or experiences.  For example, if you are representing a dermatology practice, you may want to [...]

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