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U.S. Healthcare, Pharma Online Ad Spending on the Rise

By JGoff on September 2, 2010

Despite shifting regulatory hurdles, U.S. healthcare and pharmaceutical online advertising spending will reach $1 billion this year, up 10.6 percent from last year, according to a new report from eMarketer. By 2014, online ad spending in the healthcare and pharmaceutical industry, which includes DTC and over-the-counter remedies, is expected to reach $1.52 billion. The Internet [...]

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Phyzoom’s Social Media Tips of the Week

By JGoff on August 31, 2010

Promote your Practice through a Facebook page – Run specials, give updates, upload pictures of your office, staff and physicians – It offers another dimension for patients and referral partners to get to know your practice. Update your Google Maps Account – Many patients are using it to find your location, especially if your practice [...]

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Google Introduces Voice Calls to Gmail Service, Over 1 Million Calls Placed in First 24 Hours

By JGoff on August 27, 2010

Skype just found itself a new competitor. Google unveiled its new tool yesterday – Call Phones from Gmail – which now allows Gmail users to call a phone directly from any computer.  Calls will be completely free for the rest of the year within the United States and Canada, and international calls will be as [...]

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LECOM Signs Major Sponsorship Deal with NBA Development League Team

By JGoff on August 26, 2010

The Erie BayHawks and Lake Erie College of Osteopathic Medicine have established a new three-year partnership extension that includes LECOM being among the first-ever sponsors in the NBA Development League to secure logo placement on the team’s jerseys. The partnership, which extends through the 2012-2013 season, consists of numerous components including: LECOM serving as the [...]

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Online Ads to Outpace Overall Ad Spending in 2011

By JGoff on August 25, 2010

According to a study released by Borrell Associates yesterday, and reported by Katy Machman of AdWeek, online advertising will continue to top overall ad spending numbers in 2011, growing 14% to $51.9 billion.  In comparison, overall ad spending is expected to increase less than 5% to $238.6 billion. The fastest-growing segment of interactive advertising will [...]

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